Intel is leading the way in Autonomous Driving with our Human Machine Interface. But before people will feel comfortable letting go of the wheel, they need to be able to trust that the car will safely drive them.
Our business unit partners developed a brief for this video, asking to show trust in getting into an autonomous car. It needed some work, so I partnered with our creative agency at the time, TBWA/Chiat/Day, who wrote and produced the spot. It’s one of my favorite pieces at Intel.