Brett is the Senior Director, Marketing Communications and Brand at Informatica.
Prior to joining Informatica, Brett led Integrated Brand Strategy at Silicon Valley Bank. He saw the brand relaunch as SVB, collapse, and relaunch again after an acquisition. Before SVB, Brett led B2B Brand and Creative at Intel, where he was involved in several initiatives supporting impactful creative that led to driving business success.
In 2014, Brett moved to San Francisco to lead the VML San Francisco office and serve as the Head of Planning & Strategy for VML West, including brand planning, digital strategy, content integration, social media and channel planning. His clients included Dell, Oracle, Starbucks, Vail Resorts, Chevron, and Crystal Cruises.
Before joining VML , Brett was Vice President of Digital Strategy at BBDO, where he led the integration of traditional and digital advertising for the AT&T account. There he was responsible for the brand in digital experiences, including strategy and content, online media, social media, mobile advertising and online video integration.
Brett has worked at several of the world’s top agencies. He lived in London in the early 2000’s where he led the European office for Roundpeg, a digital agency based in San Francisco. While at Roundpeg, he focused on providing mobile solutions to brands and advertisers.
Brett has a unique background with strategic brand planning, digital/channel planning, social media strategy/implementation, digital content integration, website design/development, analytics, and even TV/video production. Some of the many brands he’s worked with include AT&T, Intel, Verizon, REI, Vail Resorts, Dell, Campbell's, General Motors, Charter Communications, JCPenney, Hillshire Farm, Starbucks, UPS, Microsoft, New York Life Insurance and MasterCard.
Brett received his Bachelor’s Degree from the University of Florida, where he is on the Board of Directors of the UF Ad Council. You’ll find Brett speaking at many industry conferences, including ANA AEF and the recent iMedia Breakthrough Summit and Ad:Tech San Francisco. He also recently judged the Effie Awards.
You can follow Brett on Twitter: @brettbarash