When one of Intel’s datacenter competitors launched a new product to compete with us, we had to explain that Intel offered more Value and Performance over time. We developed a relatable campaign for IT Decision Makers, with an argument of which was more important. In the end, it’s both…Value and Performance over time that’s the winner.
The campaign generated some of the better results our datacenter advertising has seen in the past several years. You can read about the campaign, including my quote, at this AdAge link.
Or at this MartechSeries link.
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