When the pandemic hit the US, our research told us that people wanted to hear from brands. Those that stood silent lost credibility. But too many only used their words…words like “we’re in this together”, “we’ll get through this”, “we’re in unprecedented times”.
Intel had an actual story to tell. Companies were using our technology to help fight the pandemic and get the world back to normal. From edge deployments helping with remote patient care to cloud enablement of video conferencing…even speeding up manufacturing for vaccinations…Intel was truly making a difference. And we had to tell this story quickly. We developed and launched our COVID-19 response campaign in a matter of days. The campaign, What’s Inside Has Never Mattered More, drew positive sentiment from customers and Intel employees, making them proud to work for a company that was helping.
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