Shout From The Moutaintop

This campaign was to showcase AT&T's network coverage, and how it could work anywhere.  I led digital for AT&T at BBDO at the time, and helped put together strategy for the creative, production, and outcome. It’s one of my favorite projects from my days at BBDO.  The live-stream event was streamed on Facebook for an entire day, and directed by Jorma Taccone of Lonely Island.